We invest in stories that make wellness more human.
How we work
We invest in better-for-you media projects with culture-shaping talent — providing capital, content strategy, and operational support so they can leverage their reach into new revenue streams.
Team
Ken Kao
Co-Founder & Partner
One thing that makes Ken feel well
Empowering flowering
Ken founded Waypoint Entertainment in 2010, the company behind the Oscar-winning The Favourite, The Nice Guys, Silence, The Glass Castle, and the NEON co-production I Love Boosters. In 2024, he launched Cweature Features, Waypoint’s genre division, which is behind breakout hit Longlegs and critically acclaimed Hokum.
He previously co-founded Bloom, an international film sales company acquired by Endeavor, and partnered with Ryan Gosling to develop and produce projects including Universal’s 2025 Wolfman and Project Hail Mary from Amazon.
Jocelyn Florence
Partner & Lead Strategist
One thing that makes Jocelyn feel well
Birch trees
Jocelyn is a strategist and creative producer who’s equally comfortable working with Fortune 100 brands as avant garde performance artists. She began her career as Associate Producer at Ars Nova — NYC’s premiere hub for theater, music, and comedy — developing hundreds of shows with artists like John Early, Cole Escola, and Bridget Everett. More recently she served as Creative Director at Quartz Media, leading design, engineering, and branded editorial for clients including Cartier, JPMorgan Chase, Hennessey, HPE, and Deloitte. She currently sits on the board of LA comedy venue The Elysian and holds an MBA from the University of Chicago Booth School of Business.
Katherine Skylar
VP of Business & Revenue Operations
One thing that makes Katherine feel well
An ocean dip
Katherine is an operator who brings clarity and execution to early-stage companies. She leads business and revenue operations at Parallel, where she structures partnerships, builds operating infrastructure, and develops monetization pathways across ventures. She began her career in fashion before expanding into broader lifestyle categories, and was recruited by J.Crew to launch new verticals within its Emerging Brands division. Most recently, she built and led the creative services department at Beautycounter through its $1B exit to The Carlyle Group.
Nic Gonda
Co-Founder & Partner
One thing that makes Nic feel well
Consistent exercise and sleep
Nic has produced 20+ films, including Hamnet (Best Picture nominee, Golden Globe winner) and Tree of Life (Best Picture nominee, Palme d’Or winner). He runs Chloé Zhao’s production company and leads immersive content strategy for Jon Favreau. Previously, he was Chief Content Officer at Meow Wolf, managing their relationship with George R.R. Martin and leading digital strategy and their Series A fundraise. In 2012 he founded Tugg, the crowdsourced theatrical platform.
Rebecca Prusinowski
VP of Content & Marketing
One thing that makes Rebecca feel well
Hot springs
Rebecca is a brand builder with experience across lifestyle categories and digital media. After running content at Parachute Home for four years, Rebecca was recruited by Sequoia Capital to launch KonMari — Marie Kondo’s eponymous brand — leading the business across Emmy-winning entertainment, book publishing, e-commerce, and digital content. Most recently, Rebecca managed all content, brand communications, and community initiatives for Kismet — a new pet brand founded by Chrissy Teigen and John Legend. She serves as a board advisor for various start-ups, CPG brands, and venture firms.
Parallel is the sister company to Waypoint Entertainment. Co-founded by Ken Kao, Waypoint produces, develops, and finances award winning films and oversees the genre-focused label Cweature Features.


