Our work

Here are some examples of projects, investments, and press.

Portfolio

Prism

Our Webby-winning platform features open-minded, personal, and entertaining takes on mental, physical, and social health. Our two newsletter franchises (Parcels and Postcards) feature collaborations with comedians JP Brammer and Mitra Jouhari, Pulitzer prize winning writer Mitchell S. Jackson, and many other creators, writers, and artists.

This Little Light

We created and produced a podcast with Flea about falling in love with music. Distributed with Cadence13, and featuring a collection of music legends across 15 episodes, the podcast supported Flea’s non-profit Silverlake Conservatory of Music. After launching in March ‘23 it immediately rose to Top 10 Music podcast chart with a 5-star rating.

BEHAVE

BEHAVE is a better for you candy brand. As investors, we act as a strategic partner for the brand and were instrumental in building a partnership between BEHAVE and Busy Philipps, and also produced short form video content around the partnership.

Cure Hydration

Cure is an all-natural, no sugar added electrolyte hydration powder. As investors, we act as a strategic partner for the brand and were instrumental in building a multi-year partnership between Cure and creator @bigtimeadulting.

Proper Good

Proper Good provides affordable, ready-to-eat, everyday meals that are better-for-you than traditional quick alternatives. As investors in the brand, we act as strategic partners.

EarlyBird

EarlyBird is a fintech platform that empowers family and friends to invest in kids from birth. As investors in the platform, we act as strategic partners.

HOP WTR

HOP WTR is a non-alcoholic sparkling hop water crafted with crisp, bold hops, and mood-boosting adaptogens and nootropics. As investors, we act as a strategic partner to the brand.

Happy Viking

A plant-based protein drink co-founded by Venus Williams. As seed investors in the company, we also produced promotional content featuring Venus.

Plant Provisions

Plant Provisions is a veggie-based foods company that delivers nourishment with whole vegetables in every bite. Parallel acts as a stragetic partner to the brand.

Springbank

A fund dedicated to backing companies building the tools, products, and services that define the future of inclusive work, the new care economy, and the next wave of financial progress. As investors in the fund, we are strategic partners for their portfolio companies.

Amboy Street Ventures

A fund dedicated to the growth of Sexual Health & Women’s Health Technology startups. As investors in the fund, we are strategic partners for their portfolio companies.

Press

“So we’re not deploying capital just to deploy, if we don’t spend everything we’ve allocated that’s okay. We’d rather reserve cash for [projects] that speak to our mission, and we haven’t had issues finding those”

“I wanted to do This Little Light to benefit my music school, the Silverlake Conservatory of Music,” Flea said in a statement. “The idea behind it being music education, falling in love with music and embarking on a musical journey for your life. Everybody’s path is so different, and it’s fascinating to learn how every musician came to music and developed their study of it over time.”

“[Prism] an email newsletter that focuses on making wellness information more accessible and the idea that 'wellness' — however you define it — is an imperfect and nonlinear process.”

“Essentially, the team at Parallel wants to take back the word 'wellness.' People shouldn't feel intimidated, excluded, or priced out by companies purporting to help them live better. So, we aim to support a new class of wellness companies that are driving a more accessible, inclusive, and expansive vision of wellness. And how do we support these companies, you might ask? In two ways: as a strategic investor in startups and as a celebrity talent partnership studio.”