Our work

Here are some examples of recent projects, investments, and press

Portfolio

Proper Good

Proper Good provides affordable, ready-to-eat, everyday meals that are better-for-you than traditional quick alternatives. Beyond our investment, we are working with them to find a talent partner for the brand.

BEHAVE

BEHAVE is a low-sugar, chef-crafted candy that is free from artificial ingredients or sweeteners, and doesn't spike blood sugar. Our creative partnership studio identified, signed, and activated a partnership between BEHAVE and Busy Philipps, bringing her on as an Investor and Advisor for the brand.

Cure Hydration

Cure is an all-natural, no sugar added electrolyte hydration powder. Beyond our investment in the brand, we leveraged our talent partnership studio to identify, design, and sign a partnership between Cure and parenting content creator Caitlin Murray (@bigtimeadulting).

Plant Provisions

Plant Provisions is a veggie-based foods company that delivers nourishment with whole vegetables in every bite. Parallel acts as a stragetic partner to the brand.

EarlyBird

EarlyBird is a fintech platform that empowers family and friends to invest in kids from birth. As investors in the platform, we act as strategic partners.

HOP WTR

HOP WTR is a non-alcoholic sparkling hop water crafted with crisp, bold hops, and mood-boosting adaptogens and nootropics. As investors, we act as a strategic partner to the brand.

Happy Viking

A plant-based protein drink co-founded by Venus Williams. As seed investors in the company, we also produced promotional content featuring Venus.

Springbank

A fund dedicated to backing companies building the tools, products, and services that define the future of inclusive work, the new care economy, and the next wave of financial progress. As investors in the fund, we are strategic partners for their portfolio companies.

Amboy Street Ventures

A fund dedicated to the growth of Sexual Health & Women’s Health Technology startups. As investors in the fund, we are strategic partners for their portfolio companies.

This Little Light

We produced this podcast about falling in love with music, hosted by Flea of the Red Hot Chili Peppers, in support of his nonprofit, the Silverlake Conservatory of Music. Distributed by Cadence13. Listen now!

Prism

Our Webby-winning popup newsletter series produced and published by the Parallel team, covering all kinds of wellness topics from a new perspective.

Upcoming

Incubation of a consciously-crafted clean beauty brand with a celebrity founding team. Launching late 2024.

Upcoming

Incubation of a canoe food-based snack brand rooted in Hawaii and committed to supporting the local agriculture and economy.

Press

“The starting point has to be a strong product,” Florence said. “If it’s not gonna work without a celebrity, it’s not gonna work with it.”

“I wanted to do This Little Light to benefit my music school, the Silverlake Conservatory of Music,” Flea said in a statement. “The idea behind it being music education, falling in love with music and embarking on a musical journey for your life. Everybody’s path is so different, and it’s fascinating to learn how every musician came to music and developed their study of it over time.”

“[Prism] an email newsletter that focuses on making wellness information more accessible and the idea that 'wellness' — however you define it — is an imperfect and nonlinear process.”

“On top of helping scale brand awareness, the investors' support will enable the Happy Viking team to further communicate the benefits of plant-based superfoods and expand their existing portfolio with new product innovations.”

“Essentially, the team at Parallel wants to take back the word 'wellness.' People shouldn't feel intimidated, excluded, or priced out by companies purporting to help them live better. So, we aim to support a new class of wellness companies that are driving a more accessible, inclusive, and expansive vision of wellness. And how do we support these companies, you might ask? In two ways: as a strategic investor in startups and as a celebrity talent partnership studio.”

“At Parallel, we tend to do more projects around mental health because that's a space where influential people can really destigmatize issues and do a ton of good.”

“As a partner for Parallel, Florence collaborates with others to build and invest in content for various businesses.”

“I love the sound of my feet on the ground and my thoughts unraveling. I don't want anything else. Listening to music is a sacred time for me. Sometimes I'll listen while I'm playing chess and realize I'm not actually listening.”

“So we’re not deploying capital just to deploy, if we don’t spend everything we’ve allocated that’s okay. We’d rather reserve cash for companies that speak to our mission, and we haven’t had issues finding those.”